Website Analysis

Search Engine Optimisation

A well planned, implemented and managed SEO (Search Engine Optimisation) campaign is vital to ensure the success of any commercially focused website. A successful SEO campaign will help to increase the reach of a company’s web presence, and ensure that organic and paid traffic is highly targeted. In broader terms, SEO can be split into two primary subjects.

Read below to read more about the two primary SEO terms.

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We will complete an in depth report on why your site is under performing. There may be a number of factors, both on page"
& "off page" including design, layout, content, internal link structures, domain name, inbound links and more. The techniques involved in search engine optimisation change frequently, it is therefore important that any search engine optimisation campaign is seen as an ongoing strategy, and not merely a one-off project.

Website Analysis:

Website analysis involves taking a very critical look at a website, with regards to its effectiveness when it comes to search engine rankings. Site analysis takes on two faces: on the page and off the page analysis.

On the page analysis deals with the physical layout, design and structure of the website in question. It takes into consideration many factors, including META data, page titles, URL configuration, the actual domain name and the use of heading tags and other content.

The flip side of this is off the page analysis, which deals with issues such as link popularity, Google PageRank, and the presence of the website within many large directories such as Yahoo! and DMOZ.

These two facets of site analysis enable a picture to be created, showing the current effectiveness of the sites SEO policies, and will aid in building a road map to producing large amounts of organic traffic via proper SEO techniques. Quite simple, site analysis should form the first part of any search engine optimisation campaign.

Importance of Content for Search Engine Optimisation and Search Engines

Benefits of SEO

Importance of Meta-Tags for SEO purposes

Importance of Title Strings for Search Engine Optimisation

Links and Backlinks