SEO Techniques 1

SEO Techniques Web Page Layout Part 1

SEO techniques are things that a good seo company will implement when they are optimizing your website for the serps.

There are many seo techniques that can be used to do this, some are ethical and some are unethical, today we are going to discuss which seo techniques are ethical and will help you achieve a high ranking on Google and other search engines.

A key seo technique that a seo webmaster will use is web page layout, when we say web page layout, we mean your website, laying your website out for the bots, i.e search engine crawlers, programs that index your website, index, is just another phrase for read.

Search engines send their bots to index every website that as been submitted to them and also ones that they have found via a link from another URL.

The search engine bots crawl your website to find out what actual information is one the website and what and whom are you to provide this information to, if a search engine bot lands on your site it will try to navigate the entire website as long as there are no broken links, certain sites cannot be indexed by the search engine bots, and some websites will kick out the bots.

So when we say web page layout we mean to make sure that your website is friendly to the search engine bots, it is the search engines that are going to give you high rankings, so no matter how much you spend on the website and how attractive it is visually, if the search engine bots cannot index correctly, you will not achieve a high status on the serps, plus you have wasted your money building the site.

There are certain elements of the website that are key to seo, the 1st is Title Strings, titles strings are the first point of access to a website for the search engine bots, plus 90% of the time this is what will attract your target audience, so the title string of the page needs to be complimented with an attractive phrases of what you are all about or what you are selling.

Meta Tags can be found in your source file of your HTML, there are two forms of Meta Tags that seo companies work with, there is the  META NAME DESCRIPTION and META NAME KEYWORDS , the META NAME DESCRIPTION is were you would include a short but unique complimentary description of your products or services that the end user will find on the web page if they navigate to it, the  META NAME KEYWORDS is where you would include a singular or plural keyword or keywords of the products or services that you are selling, each separated by a comma.

We hope you have enjoyed the first part of Seo Techniques Web Page Layout Part 1, if you have any questions or need assistance do not hesitate to contact us.

SEO Techniques WEB Page Layout Part 2 coming soon.

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SEO Overload

I was just reading a few articles on seo, written by other seo companies, which is part of my daily routine being a seo consultant.

Articles about what is new in the world of seo, you need to keep up with Jones, this is the only reason l do this, plus, to see if there is anything worth taking note of.

While sifting through the rubbish that some of the seo consultants write about, l came to the realization how over populated the seo sector has become and how many websites some of these seo companies actually own, never mind about the endless amount of well optimized articles they are writing about, literally hundreds and thousands of articles a day,  about seo and search engine optimisation, they have teams of seo copywriters piling out the drabble, seo this and seo that, so that you can find them and use their so called professional seo service, which, wait for it, is a  massive secret. mentioning the same old things time and time again,  the reason ladies and gentlemen that they do this, is for one link to their own website, just to give them a little push up the serps.

The secret about seo, my counterparts will have you believe, is stored in Hanger 51, or it should be according to them.

I remember when l first entered the search engine optimisation sector, that the amount of results for the word seo on Goggle,  used to be between 4 and 6 million results, see it today, its around 244 million give or take a few, if you do not believe me click on this link seo search results Google.

Absolutely incredible , the only reason for this, is the amount of articles and websites blogs and forums that the seo sector is creating and it is only going to become more convoluted.

These are just some of the reasons why you cannot find a good seo company, they are too trying to manipulate the search results.

They are going to do exactly the same in your sector and every other sector on the search engines.

The search engines .i.e. Google Yahoo and now Bing have to constantly change the algorithms because they are being manipulated, if this was to continue for the next ten years, l can only see one result, all the systems crashing, information overload and the collapse of the entire web, which is a fantastic tool if used correctly.

There was a theory a few years back about Sand boxed, seo companies was telling their clients, the ones that was not positioning, that you must have been Sand boxed, what a load of rubbish, what actually happened, was Google experienced problems with the amount of websites and forums and blogs that where being created and could not index them all, they did not have the capacity to store the data, this was just a good excuse for the seo company to have you wait another six months, while they spent your hard earned cash or company advertising funds.

The seo industry itself is also being over popularized by the programmers and web developers, developing software’s, that somehow can miraculously get you to the top of the search engines, rubbish, they want your money, the same with seo books, ten top secrets of optimisation, learn the basics of seo, again they are all rubbish, the only reason for you to buy this rubbish, is because you cannot find what you want on the serps, that’s right because the seo companies have piled so much useless data into the serps, that it has become impossible to find anything.

If you want to optimize your website yourself, go to Google webmasters central, it will help you identify any existing problems with your website and also give you  much needed input to help you optimize your own website, it has an array of good seo tools that will assist you, you can also visit one of their employees Matt Cutts, who will, when he has the time to respond, answer any question you may have about seo and search engines.

SEO is not a secret are a black art, it is all about time management and that is the big secret, if you do not have the time to optimize your own website, I suggest that you ask a colleague who is using an seo company.

Whichever seo company that you decide to use, make sure to speak to some of their existing clients, check them out, if you type in their details into the serps, you can find  information all about them, so do not be afraid to sift through the results before money changes hands, alternatively you can contact myself or one of my colleagues and we will try to assist you.

Call 0845 3037413

Kind regards

So called

SEO Webmaster

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