SEO vs Pay Per Click

Which is best SEO or Pay Per Click

I was recently posed the question by one of my colleagues,  seo or pay per click which is better, after thinking about it for several minutes, l had to answer  seo, has an seo consultant l am aware of the pros and cons for both seo and pay per click.

My colleague asked me why l chose seo over pay per click, l explained, with pay per click there is advantages, yes you do feature on the first page of the search engines for your keywords in a short period of time and yes you can generate inquiries instantly, but with seo, once your website as been optimized correctly you will also feature, a negative for pay per click is that it generates a maximum of 18% of the inquiries, compared to the natural listings, or organic listings if you want to call it that, which receives around 75% of the inquiries.

The reason the pay per click only generates a small percentage of inquiries, is that most of the time you will feature on the right sand of the page, this as a downside to it, in Europe we all learn to read from left to right, so when ever you type in a search phrase, for example search engine optimisation, and the results appear, the human brain takes over, and you instantly click on the first thing that you will see, and that will be on the left, in Arabia it works the other way round, that is why when ever search one of the Arabic search engines, you will see everything feature on the right hand side, another negative against pay per click, is that anyone can click on your website and  you will incur the cost, competitors constantly click on your website, though they are not supposed to, another negative with pay per click is that the cost can spiral out of control, as your competitors are constantly raising their bids and you have to in order to keep your ad on the first page, if you are competing against a corporate company, you cannot win, their advertising budget will outlast yours every time, so this is why l have to declare that SEO wins hands down.

If you would like to give your opinions, please feel free to add a comment.

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SEO Techniques 1

SEO Techniques Web Page Layout Part 1

SEO techniques are things that a good seo company will implement when they are optimizing your website for the serps.

There are many seo techniques that can be used to do this, some are ethical and some are unethical, today we are going to discuss which seo techniques are ethical and will help you achieve a high ranking on Google and other search engines.

A key seo technique that a seo webmaster will use is web page layout, when we say web page layout, we mean your website, laying your website out for the bots, i.e search engine crawlers, programs that index your website, index, is just another phrase for read.

Search engines send their bots to index every website that as been submitted to them and also ones that they have found via a link from another URL.

The search engine bots crawl your website to find out what actual information is one the website and what and whom are you to provide this information to, if a search engine bot lands on your site it will try to navigate the entire website as long as there are no broken links, certain sites cannot be indexed by the search engine bots, and some websites will kick out the bots.

So when we say web page layout we mean to make sure that your website is friendly to the search engine bots, it is the search engines that are going to give you high rankings, so no matter how much you spend on the website and how attractive it is visually, if the search engine bots cannot index correctly, you will not achieve a high status on the serps, plus you have wasted your money building the site.

There are certain elements of the website that are key to seo, the 1st is Title Strings, titles strings are the first point of access to a website for the search engine bots, plus 90% of the time this is what will attract your target audience, so the title string of the page needs to be complimented with an attractive phrases of what you are all about or what you are selling.

Meta Tags can be found in your source file of your HTML, there are two forms of Meta Tags that seo companies work with, there is the  META NAME DESCRIPTION and META NAME KEYWORDS , the META NAME DESCRIPTION is were you would include a short but unique complimentary description of your products or services that the end user will find on the web page if they navigate to it, the  META NAME KEYWORDS is where you would include a singular or plural keyword or keywords of the products or services that you are selling, each separated by a comma.

We hope you have enjoyed the first part of Seo Techniques Web Page Layout Part 1, if you have any questions or need assistance do not hesitate to contact us.

SEO Techniques WEB Page Layout Part 2 coming soon.

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Proweb Direct Now on 1st page Google for Seo Consultant

Amazing news Proweb Direct have moved on to the 1st page of Google for the phrase seo consultant, this has created a lot of excitement in house.

Proweb Direct website is just 3 months old, that’s correct, 3 months old and already we are ranking higher than our other seo counterparts .

Proweb Direct are preparing for an influx of new clients requiring search engine optimisation, if our positions continue to move at this rate, we feel we should be on the 1st page of Google for seo company by Christmas, we have already expanded the company to 5 members just after 6 and half months, the progress of the company, only proves to the two directors, that this was a worth while venture that was put into phase in December.

More news on Proweb Direct to follow shortly.

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